About Prowler


Back in 1997, London’s Soho district got a huge injection of pride at the first Prowler store opened its doors to the LGBTQ+ community. Over a quarter of a century later, Prowler remains the UK’s most popular shopping destination for both lifestyle and adult essentials aimed at the LGBTQ+ community!

The history of Prowler goes back even further than 1997, starting as a publisher of gay literature in 1989, and then leading onto a gay high street retail brand. Over the years, Prowler has built up a well-established brand and voice within the community as not only a collection of stores, but also a safe space for all factions of the community, with links to charities, news outlets and pride celebrations across the country.

Prowler remains dedicated to bringing the biggest brands and best products from around the world to our customers. Once you step inside our stores you will find a wealth of products that are a must in every sex positive person’s wardrobe and toy box, from underwear, clothing, sex toys, lubes, fetish gear, gifts, DVDs, pride merchandise and much more. You can find luxurious underwear from Addicted, ES Collection, PUMP, Diesel, Cut4Men, and our very own Prowler underwear and swimwear collections.

It's not just underwear and fashion though, explore all the hottest and most loved gay brands from the four corners of the globe, including Me You Us, Oxballs, Nexus, Gun Oil, Liquid Silk, Bathmate, Master Series and a host of other premium brands.

Since the flagship Soho store proved to be a huge success, Prowler has since branched out across the UK to other locations, where you can find our stores in popular locations such as Brighton, Bournemouth, Bristol, Exeter, Leeds, Oldham, and Prowler RED, our fetish focused store which can also be found in the heart of Soho.

But it’s not just high street stores where you can get the full Prowler experience! Starting as a mail order catalogue service in the early 2000s, you can now get in on all things Prowler at our website,, so no matter where you are in the UK, you can buy the best and receive our award-winning customer service and discreet delivery options from the comfort of your own home.

Prowler remains dedicated to delivering a first-class service with our talented front of house team, as well as our head office gurus always on the hunt behind the scenes to find the latest must have toys and fashion for you to enjoy. Take a look at our store locator to find your closest Prowler store and get the Prowler look today!

See all store locations here

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