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Water Based Lubes

The go-to for good reason. Water based lube is the most versatile lube out there and this collection has something for every occasion, whether you're after a silky everyday formula, a specialist anal lube, a cum lube for a bit of extra fun, or a hybrid that combines the best of both worlds.

Here's what you'll find in the collection:
 
Classic water based lubes from trusted brands like Liquid Silk and Lubido, available in sizes from 50ml to 500ml

Anal water based lubes with relaxing and cooling formulas designed for extra comfort

Cum lubes from Prowler RED, white and creamy with a realistic feel

Hybrid lubes that blend water based and silicone properties for a longer lasting, silkier glide
Travel sizes and bulk buys so you're never caught short
 
What is the difference between water based and silicone lube?

Great question. Water based lube is the most universally compatible option. It works safely with all sex toys, all condoms, and is super easy to wash off skin and sheets. It can dry out a little quicker than silicone, but a quick refresh or splash of water brings it right back to life.

Silicone lube lasts longer and stays slick without needing topped up, making it a favourite for longer sessions. The trade off? It can degrade silicone sex toys over time, so it's not the one to reach for if your toys aren't glass, metal, or hard plastic.

Regular price £29.95
Sale price £29.95
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Gun Oil H2O water-based lubricant is formulated to the same high quality specifications as Gun Oil silicone lube. This condom-safe lube is highly concentrated yet easy to wash off. Gun Oil H2O is G...
Regular price £6.95
Sale price £6.95
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The water-based personal lubricant that feels almost like silicone thanks to the added hyaluron. Hyaluron has the unique ability to bind large amounts of water and plays a key role in ensuring this...
Regular price £41.95
Sale price £41.95
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Fist It is a water-based lubricant suitable for use with latex condoms. Apply as much gel as you want on the body part of your choice, and repeat as often as you like.
Regular price £14.95
Sale price £14.95
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Fist It Sperm is a water-based lubricant suitable for use with latex condoms. Dermatologically tested, fat-free, colourless, odorless and tasteless. Apply as much gel as you want on the body part t...
Regular price £22.95
Sale price £22.95
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Indulge your fantasies with a water-based lubricant that resembles the look and feel of authentic cum. It is white and creamy... just like the real thing! This unique lube is non-staining, stays sl...
Regular price £8.95
Sale price £8.95
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Pjur Aqua lube is a high quality water based lubricant and is great for solo play with your toys, or for incredible partner play. This water based lubricant enhances sensation, stimulation and comf...
Regular price £6.95
Sale price £6.95
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Our water-based personal lubricant for first-time users. Pjur Basic Water Based lube is a real best-seller thanks to its unbeatable price and premium ingredients. It's also perfect for use with ero...
Regular price £19.95
Sale price £19.95
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Dry and damaged skin in need of serious pampering will love the nourishing properties of Pjur Aqua water based lubricant. This lube is formulated in Germany and the premium ingredients make it a fa...
Regular price £28.95
Sale price £28.95
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A water-based lubricant that feels almost like silicone, Pjur Back Door Comfort Water Anal Glide has a long lubricating effect, and boasts all the advantages of water. Furthermore, the formula of P...
Regular price £11.95
Sale price £11.95
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Pjur Med Natural Glide is specifically formulated for dry skin. The natural and nature-based formula with pure vegetable glycerin provides additional moisture and long-lasting lubrication. Protects...
Regular price £11.95
Sale price £11.95
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The water-based personal lubricant with something extra that leaves the skin in your anal area feeling great. The panthenol in this product supports the skin's natural moisture and protects stresse...
Regular price £28.95
Sale price £28.95
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The water-based personal lubricant with something extra that leaves the skin in your anal area feeling great. The panthenol in this product supports the skin's natural moisture and protects stresse...
Regular price £10.95
Sale price £10.95
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Fist It Numbing is a water-based lubricant suitable for use with latex condoms. Dermatologically tested, fat-free, colourless, odorless and tasteless. Apply as much gel as you want on the body part...
Regular price £30.95
Sale price £30.95
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Swiss Navy Premium Water-based Personal Lubricant is formulated for better viscosity and slickness, quick and easy cleanup, and compatibility with pleasure products. Recommended for all types of in...
Regular price £5.95
Sale price £5.95
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This luxurious, bio-static lubricant is absolutely fantastic to use either with your partner, with sex toys, or a combination! Liquid Silk is a water based personal lubricant that features a semi o...
Regular price £29.95
Sale price £29.95
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Love the texture and look of cum? Play with our Jizz Body Glide and enjoy using it in sensual play! The creamy white texture is made from a water-based mix and it is unscented so you can enjoy the ...
Regular price £5.95
Sale price £5.95
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EasyGlide Anal is a water based lubricant for anal use. EasyGlide is a high quality, water-based lubricant produced by a certified German manufacturer. The special, non-fat composition is easily re...
Regular price £5.95
Sale price £5.95
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EasyGlide is a high quality, water-based lubricant produced by a certified German manufacturer. The special, non-fat composition is easily removed with water and does not leave any marks, even duri...
Regular price £12.95
Sale price £12.95
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A water-based lubricant that feels almost like silicone, Pjur Back Door Comfort Water Anal Glide has a long lubricating effect, and boasts all the advantages of water. Furthermore, the formula of P...
Regular price £4.95
Sale price £4.95
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Pjur Aqua water based lubricant is a high quality premium lubricant designed to leave your skin feeling pampered and nourished. This lube is transparent and contains no fats, oils or perfumes. It d...
Regular price £13.95
Sale price £13.95
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The water-based personal lubricant that feels almost like silicone thanks to the added hyaluron. Hyaluron has the unique ability to bind large amounts of water and plays a key role in ensuring this...
Regular price £6.95
Sale price £6.95
Regular price
Unit price
per 
A water-based lubricant that feels almost like silicone, Pjur Back Door Comfort Water Anal Glide has a long lubricating effect, and boasts all the advantages of water. Furthermore, the formula of P...
Regular price £30.95
Sale price £30.95
Regular price
Unit price
per 
A water-based lubricant that feels almost like silicone, Pjur Analyse Me! Comfort water anal glide has a long lubricating effect, and boasts all the advantages of water. Furthermore, the formula of...
Regular price £6.95
Sale price £6.95
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The water-based personal lubricant with something extra that leaves the skin in your anal area feeling great. The panthenol in this product supports the skin's natural moisture and protects stresse...